Archive for May, 2008

May 16, 2008

Web Cred

by jarrodmartin1

People judge credibility first by appearance THEN by other criteria. It’s true, and it may sound shallow, but it’s the way things are. My wife and I were looking at web sites produced by non-profit organizations in our area. Most of them are atrocious. Good services? Maybe. Good communication of those services? Not really. If they don’t care how their information is presented, why would they care about serving me and my family?

So, how’s your web credibility? Take a look at this article from Consumer Reports about how most people judge a web site’s credibility and then rethink how schools, teachers, churches, non-profits, and businesses present themselves on the web.

    • The data showed that the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.
      • Why do schools and teachers continue to produce sub-standard web pages if parents, students, and the community don’t find a bad website credible? – post by j_mart11
      • However, this study did not include school websites in the study, although it did use “nonprofit” organizations’ websites. – post by j_mart11
    • Participants seemed to make their credibility-based decisions about the people or organization behind the site based upon the site’s overall visual appeal.

If we continue to ignore the response of our audience, we will have no audience.

May 16, 2008

The Future School Design?

by jarrodmartin1

We are afraid of getting kids all in the same place, usually because we can’t control what happens to them. And, ironically, the best businesses are spending their time and money trying to create ways to get people together in order to produce better workers, better ideas, and better working environments.

In a recent interview Pixar’s Brad Bird, director of The Incredibles, describes the kind of environment that he tried to build to get innovative ideas from his team of animators. Look at how he describes the building design and its purpose:

“Steve Jobs basically designed this building. In the center, he created this big atrium area, which seems initially like a waste of space. The reason he did it was that everybody goes off and works in their individual areas. People who work on software code are here, people who animate are there, and people who do designs are over there. Steve put the mailboxes, the meetings rooms, the cafeteria, and, most insidiously and brilliantly, the bathrooms in the center—which initially drove us crazy—so that you run into everybody during the course of a day. [Jobs] realized that when people run into each other, when they make eye contact, things happen. So he made it impossible for you not to run into the rest of the company.”

It seems to me that schools may be doing a great injustice in teaching our students to separate. What if we just spent more time, energy, and money on harnessing the energy students have so that when they get together, they are producing, creating, innovating, and collaborating? What if we had a building that encouraged groups to collaborate and study, solve problems, and learn together? What if we tried to create culture rather than suppress it?

May 14, 2008

The Age of Credibility

by jarrodmartin1

We already have too much information to make a decision.  (Just ask this guy, IF he really exists)

We have thousands of experts who offer their advice for free through blogs.  (And they really are experts — they hold Master’s Degrees, and have real jobs.)

We don’t get our information from a paper source, which has historically had rigorous checks to verify facts and statements.  (1.4 million blog posts each day; 1,457 newspapers operating in 2002)

I can get the same information as a guy living in India — at the same time — and a have conversation over IM about it — before the rest of the world even knows what’s happening.

But, what I can’t do is know personally every reporter, writer, blogger, and publisher.  So I must judge their information (and its usefulness to my life) based on credibility.  Is this newspaper, feed, tweet, blog, podcast credible?

Am I willing to make decisions based on the information I get?

When information is freely available and accessible to all people, the competition is not in who can get and print the information — but who can present it in a believable fashion.